The Art Of Leadership

So many business owners are full of great ideas, things that they want to do, concepts they want to put in place and dreams they’d like to make reality.

And sure enough most businesses owners employ a skilled team or trusty lieutenant to work with them to make it all happen.

What’s more, that team or trusty individual probably think they’re doing everything they can to aid the business owner’s success.

The truth is that in all almost all organisations and in particular, small to medium sized businesses, there’s capability for everyone to do more. A lot more.

So how do you get more from your team and get on the road to running a super successful business?

Well, effective leadership and teamwork depends on an honest appraisal of your own strengths, weaknesses, and leadership style combined with a firm understanding of those within your team.

Think about this:

You have two staff members on the same salary with the same job role. One member of staff is motivated to work hard so that he can provide for his family, take them on amazing holidays and put his kid’s in private school. Your other team member is all about buying a brand a new BMW and showing off down at the golf club.

The way that you motivate and lead these individuals will be entirely different….rounded_corners-3

But it’s not until you can recognise these motivations and understand how to tap into them that you’ll become an effective leader.

The “Art of Leadership” Masterclass will teach you:

  • How to recognise why you make everyday decisions you’ve probably never even thought about before
  • How to improve the effectiveness of your team by tapping into their motivations
  • How to create long, lasting and meaningful relationships with colleagues and clients
  • How to improve communication and drive individual and team performance

For Business Owners

If you’re a business owner then it’s normally safe bet that your staff will be your most valuable asset (they’ll almost certainly be the most expensive). There’s definitely no doubt that getting the most from them will make a huge impact on your bottom line. Take a small team of 5 staff even if you could increase the performance of each member of the team by 5% then over the course of a week that would equate to getting another full day of work from the whole team….. EVERY WEEKrounded_corners-2

For Managers and Team Leaders

If you’re a manager or team leader how much more would you enjoy your job if you could understand what was going through your staff’s mind? Knowing how they approach their job and the best ways to support them will undoubtedly create a more effective workforce with you as the leader. And when it comes to to clients, how about being able to preempt and adapt your behaviour and language to make you and your services more desirable. On top of that what about being more skilled in diffusing potential problems and conflicts by understanding client’s emotions.

Whether you own a business or form part of a leadership team they’ll be no corporate nonsense at any of our courses. Just you and 11 other like minded individuals, gaining hands on practical knowledge on using feelings and emotions to make more humanistic (and therefore MUCH more effective) decisions about your future, the future of  your team and how to best lead your organisation as a whole.

Sample Day

09.00 Coffee and Registration

09.30 Getting to know you – Group exercise

10.00 The SDI® (Strength Deployment Inventory®)

  • The concept
  • Questionnaire
  • Your profile and what it means to you
  • Trip around the triangle
  • How to use SDI as an individual in any given situation
  • Investigate and explore motivation value systems

11.45 Coffee Break

12.00 Public Sector leadership – Management v Leadership

  • How can managers affect their organisations?
  • How can leaders affect their organisations?
  • Inspiring examples

12.45 Lunch

13.30 Personal Leadership Styles

  • What’s your style?
  • How does your style fit the Organisational Culture
  • Individual, Collective and Corporate Leadership
  • Transactional V Transformational Leadership
  • Learning Styles/Behaviours

14.45 Coffee Break

15.00 Emotional intelligence

  • Define Emotional Intelligence
  • IQ V EQ
  • Dimensions of EI – Johari Window
  • Self-Awareness
  • Social Awareness
  • Self-Management
  • Social Skills

16.00 Review of the Day

16.15 Close of course


So, if you’re business owner, team leader, manager or anyone else keen to understand more about what motivates you,  your colleagues and clients or if you want to know what strategies, language and emotions will work most effectively with the people around you then the art of leadership could be for you.

We’ll guarantee that you will complete the day feeling that you’re a more effective leader capable of developing and leading the people around you.

Our next “Art of Leadership” masterclass will be running at Fairlawns Hotel and Spa, Little Aston Road, Aldridge, Walsall, WS9 0NU on Tuesday 25th October 2016.

Booking Information

The normal cost of this course is £250 but book before 7th October and secure the early bird price of £125Click here to find out more or to book your place and one of our team will be in touch within 8 working hours.

Alternatively email Lee Croucher on or give us a call on 0121 713 1664.